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The Unbanked Opportunity: Reaching Underserved Markets

The Unbanked Opportunity: Reaching Underserved Markets

01/01/2026
Matheus Moraes
The Unbanked Opportunity: Reaching Underserved Markets

Financial inclusion has made remarkable strides in recent years, yet an alarming share of the global population remains excluded from formal banking systems. According to 2024 data, 1.3 billion adults remain unbanked, highlighting both a profound challenge and an unprecedented opportunity for governments, businesses, and communities to bridge this divide. By understanding the underlying dynamics and deploying innovative approaches, we can open doors to financial empowerment for those who need it most.

Understanding the Global Unbanked Landscape

As of 2024, 79% of adults worldwide hold an account with a bank or mobile money provider, up from 74% in 2021. Yet this progress conceals the fact that 17% of adults—approximately 1.4 billion people—have no active accounts or lack the documentation to open one. Over half of this population is concentrated in eight countries: Bangladesh, China, Egypt, India, Indonesia, Mexico, Nigeria, and Pakistan.

Regional disparities remain stark. East Asia and the Pacific enjoy 83% account ownership, while the Middle East and North Africa lag at 53%. In low- and middle-income countries, account ownership has grown from 42% to 75% over the past decade, fueled by transformative mobile money services and expanding digital networks.

Who Are the Unbanked?

The unbanked population spans diverse demographics, each with unique barriers and needs. Recognizing these patterns allows for tailored interventions that address root causes rather than symptoms.

  • Women account for 55% of the unbanked globally, with South Asia seeing up to 60% women unbanked.
  • Individuals in the poorest 40% of households represent 52% of those without accounts.
  • Rural residents make up 55% of the global unbanked, despite mobile infrastructure expansions.
  • Young adults (ages 15–24) represent 20% of the unbanked, often due to lack of documentation.
  • People with disabilities face an unbanked rate nearly three times higher than those without disabilities.

These figures underscore the need for solutions that combine digital innovation with on-the-ground outreach to vulnerable groups.

Barriers to Financial Inclusion

Several interconnected obstacles prevent individuals from accessing formal financial services. Identifying and dismantling these barriers is the first step toward inclusive growth.

  • Minimum balance requirements and account fees deter low-income individuals.
  • A lack of reliable identity documents excludes young and informal workers.
  • Limited digital access leaves 40% of the population offline.
  • Cultural norms and systemic biases particularly hinder women’s participation.
  • Low financial literacy and confidence discourage account opening.

Tackling these challenges requires coordinated efforts across public and private sectors, as well as community-led initiatives that build trust and relevance.

Innovations Driving Progress

Recent years have seen a surge in solutions that extend financial services beyond traditional banks. Mobile money adoption and digital payments have revolutionized how people save, transact, and borrow.

  • Over 62% of adults now use digital payments, up 28% in a decade.
  • 10% of adults in developing economies save through mobile-money accounts.
  • Buy Now Pay Later (BNPL) services reached $350 billion in 2024.
  • Peer-to-peer lending and marketplace finance facilitated $62 billion globally.

While these scalable tech-driven financial solutions hold promise, they must be paired with consumer protection, clear regulations, and cybersecurity safeguards to ensure sustainable impact.

Strategies for Reaching the Remaining Excluded

To connect the hardest-to-reach populations, stakeholders must embrace a holistic approach that blends technology with human-centered design. This means:

• Developing low-cost, no-fee account models that eliminate minimum balance barriers.
• Implementing digital identity solutions for informal sector workers and young adults.
• Expanding reliable mobile networks and shared agent networks in rural areas.
• Launching targeted financial education through community-led financial education programs and local champions.

Additionally, forging targeted local community partnerships with NGOs, cooperatives, and microfinance institutions can catalyze trust and drive adoption in marginalized communities.

A Call to Action for Stakeholders

The journey to full financial inclusion is not merely a business opportunity—it is a moral imperative. When people gain access to savings, credit, insurance, and payment services, they can build resilience, invest in education and health, and pursue entrepreneurial ventures.

Government bodies must enact supportive policies, private sector players must innovate responsibly, and civil society must champion awareness and trust. By working together, we can ensure that the next wave of inclusion reaches every entrepreneur, farmer, student, and family—transforming livelihoods and uplifting economies worldwide.

Now is the moment to extend the promise of financial services to those who have been left behind. Through collaboration, innovation, and unwavering commitment, we can unlock a future where no one is denied the chance to thrive because of their financial status.

Matheus Moraes

About the Author: Matheus Moraes

Matheus Moraes is a personal finance writer at moneyseeds.net. With a clear and accessible approach, he covers topics such as budgeting, financial goals, and money organization, helping readers make more confident financial decisions.